Maximise Your eMail, Direct Mail and Print Ad Campaigns
Oct 19th, 2008 by kevin
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Advertising budget slashed?
Still after better response rates?
Can’t decide which media channel to use?
Advertising can be expensive. It’s not always effective either, especially for small business. And with so many choices and conflicting opinions, many companies today are now overwhelmed by all the options.
PURLs greatly enhance what we have today, plus add new ways to track, manage and optimise our advertising efforts. It’s ideal working with email and direct mail, but also helps TV, yellow pages, magazine and newsprint promotions. Ad response rates can be boosted by 50% or more.
Targeted, cross-media PURL marketing campaigns are personalised and super-efficient, resulting in stunning response rates. This means more sales leads than delivered by single-media promotions, be they traditional or online.
Best of all, everything is tracked and coordinated, making it much easier for sales to followup leads, and for marketers to plan future campaigns.
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